Disha Bharat – #MyBharat Campaign

The primary objective of Disha Bharat is character building of students in the backdrop of country and culture. Our programs revolve around the theme – “Know Your Self, Know Your Country and Know Your Culture“.

To instil the spirit of patriotism in the individuals, specifically in the students, Disha Bharat had organized #MyBharat – a state-wide Online Youth Campaign from August 1^st to 15^th, 2020 on the occasion of 74^th Independence Day!

The campaign had two aspects, namely

• Students Program from 11 AM to 12 noon
• Lecture Series by eminent speakers from 6 to 7 PM

Students Program

The Students Program had following ten activities, six on the regular basis and four on special occasions.

• • Story Telling – 15 days, 15 freedom fighters
  • Speech – on the given topics
  • Poetry Writing and Recitation – on the given topics
  • Mono Acting – on the given topics
  • Patriotic Song
  • Patriotic Dance

The program also had four more special activities to add make the session more enriching:

• • Interaction with great personalities
  • Quiz
  • Audio Visual clipping
  • Instrumental Music

Students from schools and colleges across Karnataka enthusiastically participated, exhibited their talents and gave the audience a visual treat for 15 days. The session always ended with a Disha Volunteer speaking about an Unsung Hero, as a tribute to the freedom fighters whose names are not taken much, but nevertheless, have sacrificed their lives for the freedom.

In addition, the Students’ program also had some special moments on specific days when great achievers and celebrities joined and interacted with the students by taking a brief Q & A session.

Padmabushan Dr. K. Radhakrishnan, Space Scientist and Former ISRO Chairman inspired the students by his presence on 8^th August, while Smt. D. Roopa Moudgil, IPS motivated the students on 14^th August and youth actress Pranitha Subhash interacted with the students on 15^th August, 2020.

The program was made even more interesting and enriching as it included Quiz questions to engage the viewers, inspiring Video Clippings on August 15^th ended with a student playing the ‘Vande mataramon’ on the violin.

Brief Summary Report of the Students Program

The students’ program was for the students and by the students and was in align with our vison
– Transforming Youth to Transforming Nation!

Evening Lecture Series

In order to appreciate the independence that we are enjoying today, learning about the saga of freedom struggle leading to a collective retrospection of the past is very critical.

The one-hour lecture series in the evening saw 15 eminent speakers including Union Minister Smt. Nirmala Sitaraman, Smt. Smriti Irani and Sri. Ram Madhav as well, taking the audience on a journey from the first war of independence to India today and tomorrow as well.

The viewers were enlightened about the role of revolutionaries, social reformers, women in the freedom movement followed by India’s progress in various fields in the post-independence era and futuristic topics like India’s march towards ‘Vishwaguru’.

Social Media Promotions and Endorsements

The campaign gained momentum because of a month-long vigorous promotion through social media. Posters, videos, theme song and flyers to support the two programs provided the required awareness and impetus that paved way for a successful campaign.

#MyBharat campaign was also blessed and endorsed by many great personalities hailing from various fields like education, army, police, spiritual gurus, politics, medicine and many other fields including honorable Karnataka Chief Minister Sri. Yediyurappa. Disha Bharat felt truly privileged and honoured by their participation and the support extended by such renowned personalities.

Overall, the #MyBharat Campaign provided a lifetime opportunity to know more about India’s freedom struggle and understand our role in the march towards Vishwaguru Bharat.

The links for the Students Activities and Lecture Series are given below: